StackExchange
First usage
_23.36.31.png%3FspaceId%3D56bb3260-a2ab-4c9f-b532-f274a860c9bc?table=block&id=22445216-099c-4354-bc23-e3a914fa931f&cache=v2)
_23.36.38.png%3FspaceId%3D56bb3260-a2ab-4c9f-b532-f274a860c9bc?table=block&id=5b87b058-9e07-4668-9f28-dd371d3e71ac&cache=v2)
Signed in
_23.37.03.png%3FspaceId%3D56bb3260-a2ab-4c9f-b532-f274a860c9bc?table=block&id=44f397b8-dbe1-4268-8574-7299d6784954&cache=v2)
Why is this a good pattern?
▲ Contextual banners do not interrupt user focus on content.
▲ Users are able to dismiss banners without reloading or affecting current content.
▲ Once logged on first-time user get rewarded for using other networks.